Adwords

A tool developed by Google, for business and personal web sites that helps you create ads and choose keywords and phrases that are relevant to your website content.

This in turn helps your to advertise your website to an audience that is interested in you. That is, when people search on Google using one of your keywords or phrases, your ad will appear next to the search result.

Try for yourself and see. A Google search on the term ipod yields 226,000,000 results(see annexure A below). Whereas with Google Adwords, your add would appear on the right hand side of page one of the search results (see annexure B below). Adwords is an extremely powerful way to target traffic to your website an be seen an noticed in the global community.

Adwords Testimonials:

"I am really impressed by the level of conversion we witnessed from Google AdWords," says Stewart Hunter, Tesco's Online Advertising Manager. "It is definitely a key part of our marketing strategy from here on. The results are that good."

"Google AdWords has been very effective in driving traffic and converting customers. We have increased sales significantly. AdWords is now one of the largest sources of sales for LoveHoney."

"This year's sales and number of active clients have grown 400 percent over last year, and that's an indicator we are spending the bulk of our online marketing budget in the right place – with Google AdWords."